How to improve customer collaboration in FMCG

Content

How to choose the right partner: analyzing the core criteria
Understanding the customer value drivers
Contracts negotiation tips
Understanding the key elements of the joint business planning with the customer
Building a constructive business review with your customer
Resolving collaboration conflicts
Managing the complexity of size inequality
Reviewing the critical success factors of a winning collaboration in a competitive context
How to ensure further non competition following contract termination