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Product launch process and strategies in SMEs

Content

  • Reviewing the existing product launch process and innovation framework

  • Understanding and addressing users’ and shoppers' needs

  • Knowing the competition

  • Running the financials

  • Gaining internal stakeholder alignment and business case validation (Idea and concept)

  • Go to test

  • Launch/ implementation

  • Post evaluation process

  • Building a solid supply chain

New product campaign launch system sketc
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