FMCG market execution with excellence

Overview of the market execution standard process, metrics and benchmark

Applying a segmented approach

Improving the order generation process

Building loyalty despite increased competition

Trade activation through availability, share of visible and invisible inventory, brand presence, equipment, picture of success, merchandising, and pricing communication

Enhancing below-the-line (BTL) communication

How to build and present a value proposal

Execution efficiency and compliance

Market execution in the modern trade

Collecting data from the point of sale for strategic or tactical actions