How to build an SME strategy

Understanding strategy in SMEs

The need to plan for change

Setting the direction and scope of your organization

Planning how to meet the needs of your customers, over a period of years

Conditions for a successful strategy

Mapping your future

Attracting funding

Unifying the organization and providing visibility to all

Leading your competitors through competitive advantage

Analyzing the environment

Using SWOT analysis

Using PESTLE analysis to assess the major forces

Using Porter’s 5 forces to assess the market

Choosing the right approach

Preparing a written strategy

Setting out what the future world you will face looks like